One
Integrity
We always do what is right, not what is easy, cheap, popular or convenient—and we do so without excuse and regardless of the cost.
The Gilchrist Difference
Dedicated to changing the way you buy and service your vehicle.
Tailored Purchase Process
We want to sell your vehicle to you the way you want to buy it!
Family Owned & Operated
We treat you like you are part of the family, because you are!
Building Relationships
From the initial sale to maintenance, repair, and bodywork during the life of your vehicle.
Your Trusted Advisors
Our highly-trained staff uses thorough inspections and recommended maintenance to prevent major issues.
Total Transparency
We give you all the information about your purchase or service to help you make the best decision.
Incredible Prices
Finally, we work hard to give you incredible prices to make your vehicle purchase or service affordable!
Our Core Values
Two
Urgency
We serve one another and guests quickly and find reasons to do things now rather than to delay, debate or procrastinate.
Three
Attention to Detail
We will become brilliant in the basics, and pay attention to getting the "little" things done right the first time.
Four
Teamwork
The good of the team comes before personal comfort. We embrace lateral service and work together to accomplish our mission.
Five
Personal Growth
Associates are expected to work as hard on themselves as they do on the job. You should always be investing in yourself.
Our Ownership
SouthWest Auto Group has been family owned and operated by the Gilchrist family since 1986.
Charlie Gilchrist
President & CEO
Charlie Gilchrist has over 30 years experience operating automotive dealerships. He graduated magna cum laude from the University of Texas and acquired his CPA license before beginning work in public accounting at Coopers and Lybrand. From there he became partners with Ken Nichols and ran Ford Heavy Truck Dealerships before getting in the retail car business with the purchase of SouthWest Ford in Weatherford and Nichol’s Ford in South Fort Worth.
Charlie has served as President of Ford’s Dealer Council, Chairman of Legislative Affairs, and Chairman of Industry Relations for NADA. He is currently the Vice Chairman and Chairman-Elect for the National Automobile Dealers Association.
He is married and has three dogs and three horses (and counting).
Stephen Gilchrist
Dealer Operator
Stephen Gilchrist graduated with his degree in Accounting from Texas Christian University and NADA's Dealer Academy. In 2013, he successfully opened the group's (and the area's) first Volkswagen store in Hudson Oaks.
He currently serves as a Director on the North Texas Chevrolet Dealers LMA board, the North Region District 22 Director for the Texas Automobile Dealers Association, and a current member of NADA's Next Gen Leadership Club. He also serves on Volkswagen's Dealer Council.
He is married, has two dogs, four cats (and counting) and five horses.